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IP competitor analysis and benchmarking

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IP consultancy case studies

Gaining a competitive advantage through patent data

Patent data is a critical source of information for businesses looking to elevate their innovation strategy and market position. The insights gained from an appropriate patent search can have applicability all throughout the innovation lifecycle, from before R&D starts, right through to commercialisation. 

Reduce the risk of patent infringement

Our team of searchers have access to a comprehensive database of patents and are particularly skilled in developing patent landscapes that show you what technologies are patented, in what territories, and by whom. These searches help determine whether a product or process can be developed, produced, and marketed without infringing on existing patents. This analysis provides a clear understanding of the patent landscape.

Optimise your R&D strategy

In the R&D stage, market analysis using patent data is a vital exercise for maximising efficiency and risk mitigation. Existing patent information will give you a comprehensive picture of the how the world has tried to solve a particular technical problem. This provides you with insights into who is playing in this space, where the baseline technology lies and where there is whitespace for you to operate in.

Increase your chances of achieving a granted patent

Doing your due diligence is a critical step before filing a patent application. To achieve a granted patent in most territories, you must show that your invention is both novel and inventive compared to the existing prior art.

Maintain a market leading position​

At Source Advisors, our team of IP experts are driven by commercial goals that matter. We bring to life the information on your competitors’ IP and help you identify where best to focus your R&D efforts. The goal is to keep you in a market leading position by creating commercial advantage through IP.

Why choose Source Advisors?

At Source Advisors we offer extensive patent research experience covering a wide range of industries. We have a technically led IP team dedicated to operating with a commercially focussed mindset, leaving out the legal jargon.  

Our dedicated in-house IP team will organise a follow up meeting to debrief your report. 

 

Speak to a member of our team​

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FAQs

Competitor analysis considers the strengths and weaknesses of your main competition. This could be on a named company basis or may be more generalised on a group of competitors who have similar traits.

The purpose of conducting competitor analysis is to identify the opportunities for you to exploit or identify areas to strengthen in your business that should be addressed to keep up the pace.

An IP competitor benchmarking study is designed to compare your IP with your closest competition. This comprehensive analysis will uncover and evaluate the strengths and weaknesses of your IP portfolio and give you a detailed view of what your competitors are patenting. Consequently, this IP analysis will provide valuable technical and commercial insights into the demographic of your competitors’ R&D.

Alternatively, if you do not currently own any patents, we can compare and contrast your current R&D strategy with your competitors’ IP strategy.

Source Advisors’ competitor benchmarking analysis will answer the following:

  • What are my competitors patenting?
  • When did they patent it and where have they sought protection?
  • What is my competitors’ IP and R&D strategy and how has that changed over time?
  • How do I fare against my competition?

Competitor analysis through an IP lens

Considering competitor analysis through an IP lens gives an added layer of insight that is not usually considered. It can answer key questions including:

  • Do my competitors have any patents?
  • Where they have patents, do they block areas of potential growth for us?
  • Is there some whitespace we can exploit?
  • Does their IP align to their value?
    • Is it on the balance sheet?
    • Does it relate to their most profitable business lines?

Looking at the publicly available data, such as the financials, may only be telling part of the story. If you can bring in the IP dimension, then it starts to tell the untold story. You are attempting to get into your competitors’ head with insight on the areas they are most concerned about or where they are most excited.

How can Source Advisors help you?

Source Advisors has a wealth of experience helping companies of all sizes navigate uncertainties surrounding tax and licensing of IP, allowing them to confidently maximise the advantages of IP ownership, licensing and accessing the UK’s Patent Box incentive. 

Ensure your business recognises and receives the full credit it is due with our R&D tax relief services​

Our IP consultancy services, including Patent Box, are closely linked with R&D tax relief and a company can often claim tax relief under both schemes, including Research and Development Expenditure Credit (RDEC), the new merged scheme and the Enhanced R&D Intensive Support (ERIS) scheme.

Find out more about our R&D tax relief services.

Find out what Source Advisors can do for you
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